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Preference 1 Napoli Black Permanent Hair Dye

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Preference 1 Napoli Black Permanent Hair Dye
Napoli Black
Copenhagen 8.1
Viking Light Ash Blonde
Iceland 7.1
Brasilia 3
Paris Natural Dark Brown 4.01
Palma Natural Brown 5
Rimini Dark Blonde 7
California Natural Blonde 8
Opera Light Brown 621
Siberia 912
Stockholm Light Pearl Blonde 10.21
Virginia Chestnut Brown 5.3
Bergen Light Beige Blonde 9.13
Florida Honey Blonde 7.3
Helsinki Light Ash Blonde 10.1
Ultra Platinum Blonde 8L
Lightest Natural Blonde 01 Lb02
Ultra Light Crystal Blonde 11.11
Mango Intense Copper
Deeply Wicked Black
Intense Deep Brown 4.15
Rose Gold Blonde
Gold Light Blonde
Napoli Black
Auburn Brooklyn 6.45
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  • Luminous Colour Full of Reflects - The formula intensifies the natural tones of your hair colour with luminous refle...
  • £11.99 each £11.99 each
    1418 Reviews
    Napoli Black
    Copenhagen 8.1
    Viking Light Ash Blonde
    Iceland 7.1
    Brasilia 3
    Paris Natural Dark Brown 4.01
    Palma Natural Brown 5
    Rimini Dark Blonde 7
    California Natural Blonde 8
    Opera Light Brown 621
    Siberia 912
    Stockholm Light Pearl Blonde 10.21
    Virginia Chestnut Brown 5.3
    Bergen Light Beige Blonde 9.13
    Florida Honey Blonde 7.3
    Helsinki Light Ash Blonde 10.1
    Ultra Platinum Blonde 8L
    Lightest Natural Blonde 01 Lb02
    Ultra Light Crystal Blonde 11.11
    Mango Intense Copper
    Deeply Wicked Black
    Intense Deep Brown 4.15
    Rose Gold Blonde
    Gold Light Blonde
    Napoli Black
    Auburn Brooklyn 6.45
    Close
  • Luminous Colour Full of Reflects - The formula intensifies the natural tones of your hair colour with luminous refle...
  • Check store availability

    Product Information

  • Luminous Colour Full of Reflects - The formula intensifies the natural tones of your hair colour with luminous reflects
  • Up To 100% Grey Coverage - If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly.
  • Permanent Hair Colour - Intense natural colour with permanent results. Always follow the instruction leaflet and read the safety information.
  • New Precious Oil & Fragrance - Enriched with precious oils and floral fragrance with amber notes for an improved sensorial experience at application.
  • Shine Protect Conditioner - The shine protect conditioner is enriched with UV filter & vitamin E derivative to help preserve the radiance of your coloured hair.
  • Features

    Shade 1 was inspired by Napoli. This timeless and luminous pure black is as fascinating as the city's art. It is ideal to create contrast with fairer complexions and to complement darker skin tones.
    The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. Up to 100% grey coverage.
    Discover the unique shades of Preference with light-reflecting dyes, for a luminous colour full of reflects.
    A new floral fragrance with amber notes for an improved sensorial experience at application.
    Shine Protect Conditioner enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair.

    Product Specification

    1242560 - Colourant Gel: Aqua /Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodiumdiethylaminopropyl Cocoaspartamide, p-Phenylenediamine, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Ammonium Acetate, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234363/1)<br>1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2)<br>1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1)<br>1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1)

    Product code: 779659

    Product Uses

    STEP 1 – BEFORE COLOURING:
    Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.
    Please follow the instruction leaflet and read the safety information.

    STEP 2 – PREP:
    Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.

    STEP 3 – APPLY COLOUR:
    Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

    Tips and Advice

    Goes well with

  • L'Oreal Elvive Colour Protect Coloured Hair Shampoo
  • L'Oreal Elvive Colour Protect Coloured Hair Conditioner
  • <span class="pink"><strong>Order before 8pm</strong></span> - For delivery arriving in&nbsp;<span class="pink"><strong>3 - 4 working days</strong></span>.<br /><br />FREE Standard Delivery for registered <span class="green"><strong>Health</strong></span> &amp; <span class="pink"><strong>Beauty</strong>card</span> customers will be added at the last stage of check out. £20 minimum spend required. UK &amp; Ireland only.<br /><br /><span class="pink"><strong>Free</strong></span> for <span class="green"><strong>Health</strong></span> &amp; <span class="pink"><strong>Beauty</strong>card</span> members when you spend £20 or more.<br /><span class="pink"><strong>Free</strong></span> for non-members when you spend £25 or more.<br />All other orders £3

    <span class="pink"><strong>Order before 8pm</strong></span> Monday - Friday for next day delivery (excludes English Bank Holidays). Orders placed between <span class="pink"><strong>8pm Friday and 8pm Monday</strong></span> will arrive on Tuesday.<!-- Orders placed on Saturday after 10am or anytime on Sunday will arrive by Tuesday-->

    <span class="pink"><strong>Order before 8pm</strong></span> - Available to collect in-store in <span class="pink"><strong>3 - 4 working days.</strong></span><br /><br />We will email you when your order is available to pick up, please wait to receive an email before going to the store.

    <span class="pink"><strong>Order before 5pm</strong></span> Monday - Friday (4.30pm in Northern Ireland) and collect next day in-store. Orders placed on Friday after 5pm, Saturday or Sunday will be available to collect by Tuesday.<br /><br /> We will email you when your order is available to pick up, please wait to receive an email before going to the store.<br /> <br /><b>Please note</b>: We are unable to offer this service to some of our stores in Highlands and Islands and some parts of Northern Ireland - <a target="_blank" href="/delInfo"><span class="pink"><b>click here</b></span></a> to see which stores. Please do not select this option for these stores.

    Order online and collect from <span class="pink"><strong>30 minutes</strong></span> if your items are in stock in your chosen store (<i>* during store opening hours</i>) <br class="clear"> <p class="sdg-logisticslite"><span class="dg-logisticslite_bold">Quick Pick Up In-Store is Logistics Lite</span><br>meaning when you pick up instore you are helping us to reduce our emissions by reducing the number of deliveries we have to make to our customers across our logistics network

    <span class="pink"><strong>Order before 8pm</strong></span> - Available to collect in-store in <span class="pink"><strong>3 - 4 working days.</strong></span><br /><br />We will email you when your order is available to pick up, please wait to receive an email before going to the store.

    Your eGiftCard(s) will be delivered by email

    <span class="pink"><strong>Order before 8pm</strong></span> - For delivery arriving in&nbsp;<span class="pink"><strong>3 - 4 working days</strong></span>.<br /><br />FREE Standard Delivery for registered <span class="green"><strong>Health</strong></span> &amp; <span class="pink"><strong>Beauty</strong>card</span> customers will be added at the last stage of check out. £20 minimum spend required. UK &amp; Ireland only.<br /><br /><span class="pink"><strong>Free</strong></span> for <span class="green"><strong>Health</strong></span> &amp; <span class="pink"><strong>Beauty</strong>card</span> members when you spend £20 or more.<br /><span class="pink"><strong>Free</strong></span> for non-members when you spend £25 or more.<br />All other orders £4.50

    Your eGiftCard(s) will be delivered by email

    Order online and collect from <span class="pink"><strong>30 minutes</strong></span> if your items are in stock in your chosen store (<i>* during store opening hours</i>) <br class="clear"> <p class="sdg-logisticslite"><span class="dg-logisticslite_bold">Quick Pick Up In-Store is Logistics Lite</span><br>meaning when you pick up instore you are helping us to reduce our emissions by reducing the number of deliveries we have to make to our customers across our logistics network <span class="pickup-delivery-info__pickup-details"> <hr /> <span class="pink"><strong>Don't want to leave the house?</strong></span> Once your order is confirmed you may be able to arrange for your order to be delivered from the store to your door with <img alt="Stuart" src="https://media.superdrug.com/medias/sys_master/images/h96/h04/9007972778014/stuart-logo/stuart-logo.png" class="sdg-stuartdeliveryicons" />. Available to selected postcodes between 11am and 4pm. (<i>Delivery charges apply, check store opening times before booking</i>) </span> <span class="pickup-delivery-info__links"> <a class="pickup-delivery-info__link" href="/stuart-delivery" target="_blank"><strong>Click here to find out how it works &gt;</strong></a> <a class="pickup-delivery-info__link" href="/store-finder#search-stores" target="_blank"><strong>Find out which stores we deliver from &gt;</strong></a> </span>