Introducing the revolutionary Purple Conditioner from L'Oréal Paris Elvive Colour Protect, proudly recognized as Britain's number 1 choice for coloured hair.* This specialized conditioner is expertly formulated to address a common concern for those with highlighted brunette, blonde, and grey hair: the gradual appearance of unwanted yellow and brassy tones over time. These undesirable hues can diminish the vibrancy and freshness of your hair colour, leaving it looking dull and uneven. Our innovative formula harnesses the power of colour science. Drawing from the fundamental principles of the colour wheel, purple sits directly opposite yellow. This strategic placement means that the rich purple pigments within our Elvive Colour Protect Purple Conditioner are perfectly calibrated to neutralize and counteract those stubborn yellow, orange, and brassy undertones. Unlike ordinary conditioners, our new specialist colour-correcting Purple formula not only effectively neutralizes these unwanted tones in just one use but also deeply nourishes your hair, leaving it feeling soft and looking incredibly bright and beautiful. This targeted treatment is suitable for all shades of blonde, beautifully highlighted hair, and elegant silver hair, ensuring your colour remains true and radiant. *2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage