The launch of a fragrance is the next step in Diane's evolution and the fragrance speaks to women and represents their femininity, power and sensuality.

Diane created this Woody Floral fragrance by capturing the essence of a strong, confident, feminine woman. The two key notes are violet and frangipani which contrast each other, a deliberate choice made by Diane to represent the ying-and-yang contrast in every woman. Diane's fragrance is built up like one of her dresses: it wraps up a woman's body and leaves with her all day long. Diane EDT is an elegant fragrance in which frangipani blossom and violet contrast with the sensuality of patchouli, myrrh and musk."