INTRODUCING MY WAY; THE NEW FEMININE FRAGRANCE BY GIORGIO ARMANI Giorgio Armani designer of timeless fragrances unveils its new fragrance; MY WAY. Through new experiences and meaningful connections to others one finds the path to the truest version of oneself. I AM WHAT I LIVE MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences one discovers one's own multifaceted depths. Intimate yet universal 'I am what I live' encapsulates this ethos.