Beauty isn’t one look. At Rimmel we stand for authentic beauty, without fear of judgement. We don’t define beauty, you do. Beauty is your playground of self-expression to enjoy and explore on your own terms. We celebrate personality over perfection, always. Proudly mass, we stand for abundant, accessible and versatile products that uplift you, every day. We are London: open-minded and free spirited. We are Rimmel London. Live the London Look.