Online NPD Package Assets and Guidelines
Introducing our New Launch Packages at Superdrug.com — your ultimate solution for successfully launching products with maximum impact! Whether you're unveiling a brand-new beauty essential, skincare must-have, or wellness innovation, our tailored packages are designed to boost visibility, drive engagement, and accelerate sales.
With a mix of strategic marketing, premium online placement, and targeted promotions, we ensure your product reaches the right audience at the right time. Elevate your launch and make a lasting impression with Superdrug’s expertly crafted promotional solutions!
Below is a helpful guide on packages, rules and how to request a NPD launch package.
Bronze Package - £15k
Included in package:
- Homepage New in grid spot space
- Brand page update (New brand pages will have an additional cost, please discuss with buyer)
- Category Landing Page coverage
- New & Trending Hub coverage
Bronze Package Examples
Silver Package - £30k
Must Have: signed OJBP, An Introductory Offer (Saving, Free Gift, Promo Code)
Included in package:
- Homepage feature with custom design
- Consultation with each supplier to create a custom look and feel
- Homepage takeover will latest between 1 and 2 days
- Brand page update(New brand pages will have an additional cost, please discuss with the buyer)
- Category Landing Page coverage
- New & Trending Hub coverage
Silver Package Examples
Gold Package - £45k
Must Have: signed OJBP, An Introductory Offer (Saving, Free Gift, Promo Code)
Included in package:
- Full Homepage takeover
- Consultation with each supplier to create a custom look and feel
- Homepage takeover will latest between 1 and 2 days
- Waiting List launching 2 weeks before launch
- Pink Bar coverage across SD.com (site-wide banner)
Gold Package Examples
Customers can book the NPD (New Product Development) package by reaching out directly to either the Category Buyer or the Trading Manager.
The Buyer or Trading Manager will guide you through package options, pricing, and timelines. Additionally, they can offer insights into product feasibility, market trends, and any necessary approvals. Once the details are finalized, the booking will be confirmed, and the NPD process will commence as per the agreed plan.
All nominations are subject to sign off by both the Category Buyer or the Trading Manager. A limit on the maximum number of takeovers per event will be implemented
- Silver & Gold Package must have a signed OJBP & Intro offer (Saving, Free Gift, Promo Code)
- Advance Notice of NPD - NPD Launch needs to be booked in 8 weeks before launch, assets to be received 6 weeks before
- New Launch must haves - GOBE product, Introductory Offer, or new / unique innovations. Preferably with an early online launch
- Incorporate High-Quality Visuals - Use engaging images and videos (minimum of 4 images) to showcase the product in action. Ensure visuals are high-resolution and be designed mobile first
- Product Detail Page (PDP) - must be best in class for launch. Reach out to your online coordinator if you would like advice on what works best.
How to provide your finished artwork:
- Please send us a layered Photoshop file (PSD), in the latest Creative Cloud version. If you don’t have the latest version of Photoshop, please send over a layered Photoshop file, along with a PDF/JPG of your artwork so we can see what it needs to look like. The PDF/JPEG file must originate from a Photoshop file.
- Please include images/links from your layered Photoshop file, even if they are placed in as Smart Objects. Those images shouldn’t be any smaller than 900px x 900px.
- Overall maximum file size is 200mb.
- Please remember to provide a mobile and desktop version of your artwork (if applicable). We WILL NOT resize your artwork if you only supply us with one variation. This may lead to your spot being cancelled if the files received are incomplete.
- Please provide any fonts you require us to use with your artwork. This should include the license for us to use them - we will not purchase a license.
- All text layers in your artwork must be editable.
- One round of amends are allowed.
- Amends should not include changes to the agreed brief, and may be subject to additional charge if they require more than 20 minutes design work.
- Late or incomplete assets may be subject to cancellation charge.
- We reserve the right to modify or amend designs, without notice, where we consider that these changes will improve sales conversion
To access the downloadable files, you will need to request a password to open, please contact a member of the Online Business team for further information.