say hello to a naturally friendly™ whitening fluoride free toothpaste that tastes awesome and works brilliantly. with regular brushing, this paste helps to remove plaque and surface stains, shows tartar who’s boss, and naturally whitens* with friendly minerals. this gentle whitening toothpaste is thoughtfully formulated with epically refreshing farm grown peppermint and tea tree oil to help tame bad breath, and coconut oil, for extra friendliness. hello goodbye plaque, hello whitening toothpaste is vegan, no artificial sweeteners, no artificial flavours, no colourants and no peroxide. like all of our pastes, we use bpa-free tubes, recyclable cartons and bonus, hello is leaping bunny certified. this toothpaste doesn't contain fluoride, a clinically proven ingredient to help prevent cavities *whitens by removing surface stains.'

buckle-up, there's more goodness: contains no peroxide, no artificial sweeteners, no artificial flavours, no colourants. as if that weren't enough magic for one tube, hello is also vegan and proudly Leaping Bunny Certified. we're serious about being friendly, and about what goes into our paste. #brushhappy