FrezyDerm Instant Teeth Whitening Blue Toothpaste is a specialized whitening toothpaste designed to keep your natural smile bright and happy. Its advanced composition relies on micro-silica technology using patented silicon granules, which ensures instant and visible maximum whitening action without eroding delicate tooth enamel. Enriched with Sodium Fluoride (1,450ppm), this formula actively removes discolorations and stains while fighting dental plaque to prevent the creation of oral biofilm. In addition to delivering cosmetic results, it protects teeth from caries and offers prolonged taste and freshness. This innovative oral care solution was a finalist in the Best New Oral Care Product category at the Beauty Awards 2016.