Teeth whitening ingredients matter. Like you, we care about what goes into our products and our bodies. Take a close look at our ingredients and our claims and see for yourself why we have the best take-home formula available.
Our formula is vegan-friendly and only tested on willing humans. Animals don’t whiten their teeth, so why test on them?
We are Hydrogen Peroxide Free. Hydrogen Peroxide can irritate the gums and is harsh on crowns and fillings. This is not an election campaign, so we try to be as nice as possible.
Glycerin is included for its effectiveness at delivering teeth whitening agents deep into the enamel, providing fast results.
Sodium Bicarbonate also known as baking soda, is how we naturally whiten and clean your teeth. We wish eating cakes did the same thing. We are working on that, till then we will have to stick to our proven formula.
Cranberry helps to dissolve plaque, making it easier for the whitening agents to penetrate into the enamel. Money doesn’t go on trees but cranberries sure do. How about that million dollar smile?
Xylitol is a natural sweetener helps to reduce tooth decay and treat dry mouth. A sweetener that’s good for you? Sign me up.
Aloe Vera helps to soothe and moisturise the mouth. Also good for those who fell asleep in the sun.
Organic Peppermint Oil leaves your breath smelling and feeling fresh.