Fine lines and wrinkles? It is never too early to start preventing them, it is never too late to start reducing them! With Olay’s Niacinamide 24 + Vitamin E face cream moisturiser skin is smoother and appears rejuvinated after only one day; in 2 weeks, fine lines and wrinkles appear reduced and skin is visibly firmer. This formula contains Olay's highest ever concentration of 99% pure Niacinamide, capable of penetrating up to 10 layers deep to help activate surface cell renewal. Vitamin E acts as a proven antioxidant that helps combat free radical damage and keep the skin looking youthful. Experience the age defying power of Olay Niacinamide 24 + Vitamin E!