Dr H is an award-winning skincare brand from London. Our best-selling, top-rated Advanced Retinol Anti-Ageing Facial Serum works to visibly smooth wrinkles, fine lines, and loss of firmness. This potent formula absorbs quickly and layers seamlessly into your daily routine. Ideal for those who want a concentrated anti-ageing serum that targets wrinkles, fine lines, and loss of firmness for a visibly firmer, smoother complexion. Key ingredients include Retinol, a proven vitamin A derivative that helps smooth fine lines and encourage skin renewal overnight; Hyaluronic Acid, which keeps skin plump and hydrated all day; and Niacinamide, which minimises pores, evens skin tone and calms redness. Apply to clean skin morning and evening. Smooth over face and neck. Let absorb before the next step. Follow with your favourite moisturiser. Always follow with SPF in the morning. Suitable for normal to dry skin, targeting fine lines, wrinkles, loss of firmness. Best used morning and evening. For external use only; results are temporary and may vary. Patch test first and avoid broken, damaged or sunburnt skin. Avoid eye contact, rinsing well if it occurs. Stop use and seek medical advice if irritation occurs, or before use if pregnant, breastfeeding, on medication, or starting a new treatment. Do not ingest. Store cool and dry, away from sunlight and children.