After application, the specially developed pigments in its content gives a pink colour to the lips in accordance with the skin tone and pH value. Whilst adding colour, the cherry extract and safflower seed oil moisturises the lips. The thin, light structure of its formula gives a natural and attractive appearance to the lips which maintians its permanence all day long. Vegan. Paraben-Free. Gluten-Free. Dermatologically Tested. Cruelty-Free. Halal Certified.