Founded in Istanbul in 1938, Pinkar has accumulated a wealth of experience over the years initially providing a vast range of products, from cologne to baby powder, hair dye to skin care products and shampoos. Our growth has been built on taking carefully considered and measured steps which has led us to transition seamlessly into the beauty and makeup sector with the introduction of our Pastel brand over in 1988. Our unwavering determination and hard work have ensured our success and enabled us to stay at the forefront as a unique and pioneering brand at all times since our establishment. Pastel continues to grow by addressing the needs of beauty enthusiasts worldwide by adding innovations to its product range which is helped by our vision keeping pace with the rapidly changing fashion trends. With 100% of our products being Cruelty-Free, almost all of them Halal Certified and with a vast Vegan range, we have something for everyone. High quality products at very affordable prices, Pastel is proud to present its exciting brand spirit to the UK.