Before using blinc tubing mascara, start with clean & dry lashes. Having serums, conditioner, lotion, or other moisture will reduce the mascara’s adhesion to your lashes. If you’d like to curl your lashes, do so before applying your mascara. To apply, begin at the base of your lashes, brushing right up to the ends. As you apply, slightly wiggle the wand side to side. Continue applying until you reach the lift, definition, length & volume you like. Build each layer before the formula dries for the best results. Remember to clean residual mascara off the opening to make sure the cap closes securely.