Keep blonde, lightened and grey hair looking strikingly cool, luminous and beautifully polished with this professional silver toning shampoo. Joanna Professional Silver Boost combines cleansing with colour enhancing pigments to refresh silver tones, soften unwanted yellow warmth and bring back the crisp, sophisticated finish of freshly toned hair.

Beautiful Silver Colour Boost
Colour enhancing pigments refresh cool silver tones and help give blonde, bleached and grey hair a cleaner, more luminous appearance. Ideal when your colour begins to lose its fresh salon toned look.

Helps Reduce Unwanted Yellow Warmth
The toning formula helps visually counteract yellow tones that can develop in blonde, lightened and grey hair, allowing cooler silver and platinum shades to look clearer and more defined.

Cleanses & Tones in One Step
Turn regular shampooing into professional colour maintenance. The formula cleanses the hair while simultaneously refreshing its cool tone, making it easy to maintain a beautiful silver finish between colouring or toning treatments.

Professional Colour Maintenance
Created for professional haircare routines, Silver Boost is ideal for maintaining cool toned colour when regular washing, styling and environmental factors begin to affect its appearance.

Smooth, Glossy & Polished Finish
Conditioning ingredients help smooth the hair and improve manageability while enhancing shine. The result is hair that looks sleek and glossy, allowing cool silver tones to appear even more luminous.

Perfect for Blonde, Bleached & Grey Hair
Whether you want to maintain a striking silver shade, refresh platinum blonde or enhance naturally grey hair, the formula helps keep cool tones looking fresh, sophisticated and beautifully cared for.

Generous Professional 500ml Size
The large salon format is perfect for regular colour maintenance, whether used professionally or at home as part of a dedicated cool blonde haircare routine.

Why you’ll love it: it transforms everyday cleansing into professional silver colour maintenance, helping blonde and grey hair stay cool, luminous and beautifully polished while keeping unwanted yellow warmth under control.