Want to get the shiniest hair of your life*? Discover L’Oreal Paris Elvive Glycolic Gloss Rinse-Off 5 Minute Lamination Treatment, the hero of our new at-home glossing routine. Powered with [Glycolic Acid] known for its multiple benefits in skincare, the 17% Gloss Complex with [Glycolic Acid] penetrates the hair’s fibre improving shine, smoothness & strength. Instantly transform your hair for up to 5 x washes.** The result? The Gloss Complex with [Glycolic Acid] has an instant silkiness feel on wet hair. When hair is dry, it's silky smooth to touch. Shine lasts for days & increases use after use. What makes it effective? Shiny hair is healthy-looking hair because its smooth surface perfectly reflects light. Hair damage disrupts cuticles, making fibres rough, porous, and dull unable to reflect light. Glycolic Gloss Rinse-Off 5 Minute Lamination Treatment is directly inspired from expert colour glossing solutions. Unlike any classical hair mask, our formula powered with [Glycolic Acid], penetrates more easily and effectively between cuticles. It goes deeper and is better distributed across the hair thanks to the small molecular weight able to penetrate the hair & inject it with care. The Glycolic Gloss Complex contains conditioning agents to seal cuticles with a long-lasting shine glaze. This glaze smoothes & flattens cuticles, helping it reflect light more efficiently. The uniqueness of our formula structure is instantly noticeable to the touch upon application. Hair is shinier & smoother than ever before. How to use? Apply a generous amount on damp hair from lengths to tips. Leave on for 5 minutes and then rinse thoroughly. For maximum shine, use the Glycolic Gloss Shampoo, Conditioner, and follow with the Glycolic Gloss Rinse-Off 5 Minute Lamination Treatment and Leave-In Serum. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer Use Test, women with dull hair, shampoo + conditioner. 78% of 160 UK women agreed **instrumental test after one application of the trinomen & 5 applications of the shampoo. ***instrumental test after application of the shampoo + conditioner. ****instrumental test after use of the shampoo + conditioner + rinse-off treatment.