A matte styling clay from the Wella Professionals EIMI line that gives flexible, buildable medium hold with lasting texture and a natural-looking matte finish. The lightweight formula adds visible movement and definition without stiffness, so it suits tousled, lived-in styles and textured crops on short to medium hair. It stays fully reworkable through the day, combs back through without flaking and washes out easily with shampoo. Warm a small amount between the palms and work through.