CeraTec: Ceramic Coated Body - This is for uniform heating and heat retention, ensuring quality styling with minimum damage. Helps the release of negative ions to offer minimum static and better quality combing. SmoothTec: Smooth Edged Bristles - Custom designed to eliminate the damage caused by sharper tips. Offers a soothing comb through and protects the scalp. The bristles can withstand head without damage. ErgoTec: Ergonomic Design with Firm Grip - For an easy grip and better combing action. Multi-action tip great for sectioning hair.