HUGO Menswear presents sharp cuts and clean designs that stand outside of the status quo. The HUGO man’s only rule when it comes to style: being his authentic self and nothing else.

Fragrance Notes
Top Notes - Ice Cold Mint
Heart Notes - Basil and Freesia
Base Notes – Cashmeran

The Collection
Discover the full range of HUGO fragrances for men: MAN, ICED and REVERSED.
- HUGO MAN. Delivering an energising hit of crisp green apple, vibrant herbal aromas and the smoky, earthy scents of a wild forest, it captures the liberated HUGO attitude in a sleek, modern flask.
- HUGO ICED. Discover a blast of icy freshness with HUGO Iced. Revitalising mint, wild tea and masculine vetiver deliver ultimate freshness for the modern urban man. In its sleek chrome flask, HUGO Iced is fresh as ice, strong as steel.
- HUGO REVERSED. A fragrance with a fresh twist: an urban cocktail of energising citrus, aromatic rosemary and cool, contrasting vetiver. See what happens when you change your perspective.