Adidas is a German athletic shoe and apparel brand founded in 1948 by Adolph "Adi" Dassler. The company name is a actually a hybrid of "Adi" and "Dassler," though it also is popularly known as an acronym for "All Day I Dream About Sport." Adidas partnered with Coty in 1985 to produce a line of fragrances. They have achieved particular success in the male market, and fragrances and body care products are marketed under the Adidas brand in more than 82 countries today. The fragrances for men and women often feature a sporty name and bottle design. Adidas fragrances were made in collaboration with perfumers Ursula Wandel, Alain Astori, Jean-Pierre Mary, Martine Pallix, Nathalie Lorson, Jean-Pierre Bethouart, Jacques Huclier, Philippe Bousseton, Benoist Lapouza, Quest, Sabine De Tscharner, Harry Fremont, Philippe Roques, Maurice Roucel, Olivier Pescheux, Hernan Figoli and Carine Boin.