Perfect White Gold toothpaste helps remove surface and deep stains caused by tea, coffee, red wine, tobacco and spicy foods, to brighten, lighten and whiten your teeth. The advanced Hydrated Silica with Perfect White Gold offers a high performance whitening boost while the stain dissolving agent Pentasodium Triphosphate prevents food particles settling on the teeth. In addition, Gold is also known for its anti-inflammatory and blood flow increasing properties. Sodium Fluoride within Perfect White Gold (0.31% w/w 1400ppmF) keeps your tooth enamel strong and healthy, effectively helps precent caries and decay, and protects against acid attacks. If you wish to achieve that Hollywood Smile with an added touch of luxury then Perfect White Gold is the perfect whitening toothpaste for you!