When wearing blue eyeshadow, there’s no reason to feel blue! The out of the box hue has come a long way since the ‘90s, where frosty, thick blue eyeshadow was favoured by the likes of Britney & Cristina (hands up… who still has photos from their school disco copying the makeup look?!). Today, blue eyeshadow is still as relevant as ever but this time we’re favouring rich royal blues, decadent navies, and velvety mattes to create statement eye looks that are both modern and exciting. If you want to jump on the blue eyeshadow hype, at Superdrug, you’ll find an array of intense, highly pigmented blue hues from the likes of Revlon, Barry M, Rimmel, Revolution and more who are ready to take you into the blue! As well as an assortment of shades, you’ll also find blue eyeshadow palettes so you can get as creative as you like, single eyeshadow pans for on the go top ups, creamy formulas, and blue eyeliner too! Stock up your makeup bags with a variety of blue eyeshadows to create a different look every time. Navy is a great entry colour if you’re just dipping your toe into the world of statement makeup; you’ve got metallic hues too with hints of silver which can be built up for different intensities; and how about switching up your trusty smoky eye by using cool toned blues and a touch of gun metal silver for an eye look that’ll turn heads! Don’t forget when selecting a blue eyeshadow or when wearing blue makeup, to think about your eye colour. If you have blue eyes, go for a shade that is a few shades darker to complement them; for your brown eyed beauties, the choice is all yours as any blue hue will look flattering (lucky you!); hazel eyes look stunning against a brighter pigment; and green eyes, opt for a jewel-toned metallic sheen to really make your eyes pop!