Specially formulated with dental professionals, it offers all-round cleaning, strengthening enamel, protecting gums, removing plaque and restoring natural whiteness. Professional-grade. Strengthens enamel, Protects gums, Whitens naturally, Recyclable HDPE tube, Vegan cruelty-free, Sensitive formula, SLS-free, Fluoride enriched, Prevents decay, Dentist recommended, Eliminates plaque.