say hello to brush time magic. our unicorn toothpaste tastes like rainbows and sunshine (aka bubble gum!), and works brilliantly. it’s thoughtfully formulated with sparkles, and high quality natural sweeteners like xylitol and stevia. and here's the best bit for parents our unique sparkletastic flouride toothpaste also prevents cavities, remineralises enamel, and brushes away plaque with brilliance and grace. and bonus, it’s never tested on unicorn, real or imaginary. #brushhappy

hold on to your horses (well unicorns) there's even more goodness: contains no peroxide, no artificial sweeteners, no artificial flavours, no colourants and no spicy mint. no brainer. #brushhappy

psst… don’t forget to look inside the box, colour in the magic, and share your masterpiece with us at @helloproducts_uk