Punchy Pink. A vivacious shade that will never fade. This toothbrush has been developed in close cooperation with dental specialists to deliver the ultimate brushing experience. With Apriori's asymmetric soft bristle pad and cross-furrowing cleaning surface, the bubblegum pink and silver pairing will make your oral care routine pop! All manufacturing and quality assurance is done in-house and the materials used have been FDA-approved, and the product is ISO certified. Upgrade your brushing routine with this toothbrush, suitable for atraumatic hygiene and hypersensitivity.