Organic, unbleached muslin starts out crisp, and it gets noticeably softer with every wash. Always run the cloth under warm water and wring it out before it touches your face. Used dry, the open weave feels rough. Used warm and damp, it is gentle. Hold the warm cloth over your face for a few seconds before wiping, then wipe gently in downward strokes. Let the warmth do the work rather than scrubbing. They are sized to remove a cleansing balm, face mask or scrub in one go. Rinse the cloth between wipes.