High-impact, high-reach retail
Tap into Superdrug’s scale, with 800 stores, millions of weekly shoppers and unique in-store media.
800stores
Millionsof weekly shoppers
19 millionactive Health & Beauty card members
Uniquein-store media
Why Optimo?
High-impact retail media, first-party data, closed-loop measurement and full-funnel visibility.
First-party data at real scale
Access one of the UK’s richest health and beauty datasets, with over 19 million active Health & Beauty card members.
Closed-loop measurement that proves effectiveness
Go beyond traditional media metrics with full sales attribution from in-house insights.
Full-funnel visibility across every touchpoint
Track and influence the entire customer journey, from awareness to purchase, all within one connected ecosystem.
Companies that trust Optimo
Our omnichannel RM offering
All the bases covered for a truly connected experience.
Onsite, offsite and in-store media, connected by data.
Onsite Media
Driving conversions via Criteo on Superdrug.com
Display ads, sponsored product placement and integrated onsite ads.
- Display adsAdvanced targeting used to deliver personalised banners on strategic site locations. Maximises visibility, engagement and increasing awareness.
- Sponsored product placementEntices shoppers to click through and purchase. Sponsored products appear on the first, second and third slot on our first row of the product listing.
- Integrated onsite adsCombines sponsored products and display ads. Creates a unified approach when building awareness and driving sales on site.
Offsite Media
Increase purchase consideration to POS
Offsite media powered by first-party data (1PD) helps brands reach relevant beauty and health shoppers beyond our site. Using CRM audiences and lookalike audiences, campaigns drive awareness, consideration and traffic to Superdrug.com through targeted activity across social, display and programmatic platforms. We also offer social sampling campaigns, enabling brands to place products directly into the hands of their target audience through home delivery, driving trial, engagement and advocacy.
In-store Media Screens
In-store displays that demand attention
Be as contextual as you like
Serve tailored ads throughout the customer journey, using location, weather and seasonal insights to deliver highly relevant and personalised experiences.
In-store Media Radio
Superdrug Radio
Our radio is not traditional radio, but a point-of-purchase advertising opportunity. We’re solving what traditional radio can’t: Influence at the point of purchase.
Bespoke In-Store Radio Activations
Presenter Product Testing
Presenter-led Native Ad
Playlist Sponsorships
Launch Day Exclusives
Our daily & weekly footfall across 800 stores exceeds any single UK commercial radio station’s average listenership.
Superdrug Radio is on air in 99% of our stores.
Insight Tools
Drawing on data from 19 million Health & Beautycard members, alongside millions of customer transactions and online visits, Optimo leverages Superdrug's rich behavioural, transactional, and lifestyle data to help brands understand, target, and engage the right audiences with confidence. By combining insights from both online and in-store shopping behaviour, OptimO enables smarter audience planning, activation, and measurement.
Case studies
Recent screens, end-cap and audio campaign performance.
Recent screens & end cap campaign performance (March 2026)
Clear increase in sales when comparing during and pre campaign flight time.
+1,801%Net revenue rose, showing exceptional spike during flight time.
+3,886%Units sold increased, meaning the campaign generated high demand.
Recent audio campaign performance (February 2026)
Clearly outperforming both the brand and the category.
+12.5%Net revenue rose.
+21.8%Units sold increased, meaning the campaign generated real demand.
Campaign documents
Already know what you need?
Download the core documents needed to understand the offer, brief the Optimo team and review current commercial options.
Sales deck
A concise overview of Optimo, its connected media network, formats and proof points.
Download sales deckBriefing form
Capture campaign objectives, audience, channels, budget and target launch timing.
Download briefing formOur briefing process
Retail media
Briefing
Complete briefing form and share it back to the Optimo team 8 weeks before your desired launch date.
Plan submission
Optimo will build a media plan and send it to you 10 working days from briefing.
Plan approval
Approve the plan within 7 working days. Questions and feedback may delay the approval timeline and impact the launch date.
Creative delivery
Creative assets must be delivered 7 working days before the launch date to give the team time to set up.
Go live
Retail Media activation will be scheduled to go live on the planned launch date.
Ready to build a connected Superdrug campaign?
Tell the Optimo team what you want to achieve. They will help shape the right audience, channel mix and measurement plan.
Start planning your campaign
Email the Optimo team to discuss your objectives, audience, preferred channels and target launch timing.
Email the Optimo team