Optimum is active ingredient skincare range that delivers visible results. This edit brings together 3 powerful formulas to help your skin appear more youthful and radiant. Collagen Day Cream is also SPF30 to protect your skin. Vitamin C – Known to help brighten skin and improve texture and tone. Start your skincare routine with our Optimum Vitamin C Serum. Formulated with 10% Vitamin C to help provide anti oxidant protection and boost radiance. Collagen – Smooth and firm your skin with our Optimum Collagen Day Cream formulated with SPF 30 to protect skin against sun damage, a powerful peptide and plant collagen to help hydrate and plump skin. Retinol – Contains a stabilised form of Vitamin A, a must have ingredient for toning and smoothing fine lines and wrinkles. Nourish and energise skin cells whilst you sleep with our Retinol Night Cream. With: Plant Collagen : Derived from corn, soy and wheat proteins known to improve skin density and moisture level of your skin. Vitamin C Blend: Contains 2 sources of Vitamin C known to protect skin against free radicals and oxidation. Brighten and hydrate and target fine lines and wrinkles. Retinol : Also known as vitamin A, will help to target visible signs of ageing. Tones and smooths uneven skin and targets fine lines and wrinkles.