Did you know: UV exposure is the No.1 cause of premature signs of ageing. Olay's Niacinamide SPF30 features our unique SolaSheer technology that provides effective SPF30 UVA & UVB broad spectrum protection. Ultra lightweight, you can finally enjoy an SPF moisturiser face cream with a non greasy texture! This formula is also enriched with Olay's highest ever concentration of 99% pure Niacinamide, capable of penetrating up to 10 surface layers deep to help activate surface cell renewal. Vitamin E acts as a proven antioxidant that helps combat free radical damage and keep the skin looking youthful. The perfect combination that ensures all day hydration and visible results: after 1 day, your skin is smoother & appears rejuvinated; after 14 day, firmness & elasticity are visibly improved. Experience the age defying power of Olay Niacinamide 24 + Vitamin E!