skinChemists Retinol Bakuchiol Facial Serum is a powerful, and cruelty-free anti-ageing treatment formulated with Retinol and Bakuchiol alternatives. This serum should be applied to clean, dry skin in the morning and/or evening after cleansing, and is designed to target fine lines and firm the skin for a more youthful, radiant appearance. As a London-based company, skinChemists has been delivering anti-wrinkle technology for over a decade, with this serum specifically working to smooth fine lines, firm the skin, and lock in moisture to leave the complexion hydrated and refreshed, while also absorbing excess oil for a balanced, matte finish.