skinChemists is an award-winning British skincare company. Our best-selling, top-rated Retinol & Bakuchiol Anti-Ageing Facial Serum combines targeted actives to visibly reduce wrinkles, fine lines and loss of firmness. This lightweight serum absorbs quickly and layers seamlessly into your routine, keeping skin looking plump and healthy while. Ideal for those wanting visibly younger, firmer skin every day. Key ingredients include Hyaluronic Acid, which keeps skin plump and hydrated all day; Bakuchiol, a gentle retinol alternative that firms and smooths skin, even sensitive skin; and Aloe Vera, which calms redness, hydrates and soothes daily irritation. Cleanse and pat dry. Warm a few drops of serum between your fingertips. Press and smooth over face and neck, avoiding the eye area. Let absorb before your moisturiser. Use morning and evening. Suitable for mature skin, targeting fine lines, wrinkles, loss of firmness. Best used morning and evening. For external use only; results are temporary and may vary. Patch test first and avoid broken, damaged or sunburnt skin. Avoid eye contact, rinsing well if it occurs. Stop use and seek medical advice if irritation occurs, or before use if pregnant, breastfeeding, on medication, or starting a new treatment. Do not ingest. Store cool and dry, away from sunlight and children.