skinChemists is an award-winning British skincare company. Our best-selling, top-rated Advanced Retinol Facial Serum works to visibly smooth wrinkles, fine lines and loss of firmness while refining skin texture for a smoother, more even complexion. This potent formula absorbs quickly and layers seamlessly into your routine. Ideal for those who want a concentrated retinol serum that targets wrinkles, fine lines and loss of firmness for a visibly firmer, smoother complexion. Key ingredients include Retinol, which speeds up skin renewal, smoothing fine lines and improving texture over time; Hyaluronic Acid, which keeps skin plump and hydrated all day; and Niacinamide, which minimises pores, evens skin tone and calms redness. Cleanse and pat dry. Press 2 to 3 drops into the face and neck using upward motions. Let absorb for 60 seconds before moisturiser. Use morning and evening, with SPF during the day. Suitable for normal to dry skin, targeting fine lines, wrinkles, loss of firmness. Best used morning and evening. For external use only; results are temporary and may vary. Patch test first and avoid broken, damaged or sunburnt skin. Avoid eye contact, rinsing well if it occurs. Stop use and seek medical advice if irritation occurs, or before use if pregnant, breastfeeding, on medication, or starting a new treatment. Do not ingest. Store cool and dry, away from sunlight and children.