skinChemists is an award-winning British skincare company. Our best-selling, top-rated Anti-Ageing Serum works to visibly smooth wrinkles and fine lines and restore firmness. Lightweight and fast-absorbing, it keeps skin feeling soft and plump. Ideal for skincare lovers who want a powerful antioxidant serum that works to firm, smooth, and protect skin from the signs of ageing every day. Key ingredients include Collagen, which supports skin structure and elasticity for firmer, more resilient skin; and Allantoin, which calms skin and smooths rough patches. Cleanse before applying. Apply a few drops to your fingertips. Press into skin across face and neck in upward motions. Let absorb 30-60 seconds before moisturiser. Use morning and evening. Suitable for mature skin, targeting loss of firmness, fine lines, wrinkles. Best used morning and evening. For external use only; results are temporary and may vary. Patch test first and avoid broken, damaged or sunburnt skin. Avoid eye contact, rinsing well if it occurs. Stop use and seek medical advice if irritation occurs, or before use if pregnant, breastfeeding, on medication, or starting a new treatment. Do not ingest. Store cool and dry, away from sunlight and children.