IMPROVED FORMULA – The same 7th Heaven you know and love but with a fresh look and improved formula with active ingredients to boost your skincare routine and pamper sessions EASY TO USE – Apply the mask to dry, cleansed skin. Relax for 20-25 minutes until the mask is dry then gently peel off GENUINE 7TH HEAVEN SKIN CARE - for over 30 years 7th Heaven has been making the world a happier place for humans & animals. This vegan, cruelty-free approved skincare face mask is inspired by nature's treasures with no hidden nasties, just pure goodness