Use less than you would with a cream. A gel spreads much further, and one pump covers the face, two with the neck. Apply it after your serum and before SPF. It leaves no film, so SPF and make-up go on smoothly over the top. The cooling feeling is from an odourless ingredient, not menthol or fragrance. It fades within a minute. Keep it clear of the eye area. Use a dedicated eye product there instead. It is designed for skin that changes day to day, including during perimenopause and menopause. On days when skin feels very dry, press a drop of face oil over the top at night. Give it four weeks of twice-daily use to judge how your skin's comfort and hydration hold up.