Keep it in the fridge. A chilled roller is noticeably more cooling and de-puffing, and it is the tip our customers pass on most. Let the roller do the work. Use feather-light pressure and roll outwards from the inner corner along the orbital bone. Pressing hard drags the delicate skin rather than helping. Use it to apply your eye cream. Dot a little cream onto the ball and roll it in, which keeps fingers out of the pot and spreads the cream more evenly. A few passes under each eye in the morning is enough. It takes under a minute. Wipe the ball clean after every use.