CGX Innovative beard colour shampoo gradually reduces grey with every wash. Gently and thoroughly cleans and revitalizes, increasing volume for a thicker, fuller look. Reduces grey beard facial hair gradually, for subtle, natural-looking results, unlike other dyes. No ammonia or peroxide. Triple patented formula, keeps beard hair looking stronger and healthier. This product works best for all shades of hair. Makes reducing grey easy: all you have to do is wash your beard. Just use it instead of your beard wash until you like what you see. Then alternate with your regular beard wash to maintain the look you like.