The colour-depositing purple shampoo takes control of blonde and leaves it vibrant and bright. With an ultra violet pigment, brassy tones will be neutralised and reduced and hair will be left gorgeously cool, glossy and strengthened. This purple toning shampoo has ultra violet pigment and Triple Acid Protein complex that tone, strengthen and brighten all in one for a brighter, stronger blonde. After using system twice a week for two weeks. The Conditioner neutralises unwanted yellowy, brassy tones in blonde hair. The Color Extend Blondage collection will keep your blonde looking vividly bright!