Customers overwhelmingly praise the product for its long-lasting wear, rich pigmentation, and precise crayon applicator. Many reviews highlight that it truly 'stays on all day' and appreciate the creamy matte finish and built-in sharpener. However, some users report an initially tacky texture and that the formula can be drying over time. Additional business-relevant concerns include inconsistent colour appearance online, occasional receipts of opened or tampered packaging (raising counterfeit concerns), delivery/order fulfillment mistakes, and mixed experiences with returns and refunds.