Prep lids with a light eye primer to extend wear and prevent creasing. Use a fluffy brush for a sheer wash, then build colour gradually for more intensity. Blend softly in the crease or outer V to avoid harsh lines. Press lightly along the lash line or inner corner to brighten the eye. Layer with complementary Shu Uemura shades for depth, and finish with your preferred eye-setting technique to maximise longevity.