It gently cleanses hair and skin of impurities while infusing hair with nourishing moisture that strengthens dry, damaged or over-processed hair. This sulphate free shampoo helps to replenish and seal in moisture to dehydrated strands leaving hair smoother, stronger and healthy looking. The Argan Oil, Sea Kelp and Fair Trade Shea Butter from Ghana are natural and effective ingredients that deliver intense moisturisation and nourishment. HOW TO USE: Apply to wet hair, gently massage from roots to ends to form a rich lather. Rinse and repeat if necessary. For best results, follow with SheaMoisture Raw Shea Butter Deep Hair Treatment Mask. Try also our Detangler from the same range. This hair shampoo contains only goodies – NO sulphates, silicones, parabens, phthalates or mineral oils. trusted ingredients and never tested on animals. SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap and home-made beauty preparations in Sierra Leone in 1912. We honour her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. Every purchase of SheaMoisture products powers the Community Commerce model that invests in our communities.