Why choose this shampoo? Effectively cleanses hair and scalp - removes excess oil, dirt and product build-up without weighing the hair down, Restores lightness and volume - balanced formula keeps hair airy, fresh and full of vitality, Softens and smooths strands - glycerin hydrates and improves manageability, Natural botanical ingredients - nettle extract and glycolic acid purify and help regulate sebum production, Beautiful fresh woody scent - leaves a pleasant, long-lasting freshness after washing. Who is it for? Perfect for anyone looking for a gentle yet powerful cleansing shampoo for daily use. Suitable for all hair types - from low to high porosity. Works well for oily, dull or flat hair. Vegan friendly and safe to use during pregnancy.