This toning shampoo is expertly formulated to neutralise unwanted yellow tones and brassiness, enhancing the vibrancy and clarity of blonde, lightened, and grey hair. Its highly concentrated, sulphate-free formula, infused with patented bond-strengthening technology, works to soften, strengthen, and significantly brighten hair whilst eliminating undesirable undertones. Apply this gentle shampoo as needed, allowing it to remain on the hair for a longer duration to achieve optimised toning and a more luminous finish