The Alterna My Hair. My Canvas. Begin Again Curl Cleanser is a dedicated solution designed to gently cleanse and maintain the natural pattern of curly hair, whilst effectively reducing frizz. This luxurious formulation, enriched with Coconut Milk, Kakadu Plum Extract, Coconut Oil, and Cocoa Butter, works to hydrate, purify, and improve curl texture, encouraging shapely formation and lending a beautiful lustre. For optimal results, thoroughly massage the cleanser into wet hair and scalp, then rinse completely to reveal beautifully defined and revitalised curls