The Alterna My Hair. My Canvas. Begin Again Curl Cleanser is a dedicated hair cleanser expertly formulated to gently purify, maintain natural curl patterns, and effectively reduce frizz. This vegan formulation harnesses the power of Coconut Milk and Kakadu Plum Extract to hydrate and remove product build-up, whilst Fair Trade Coconut Oil improves curl texture and encourages shapely formation, with Fair Trade Cocoa Butter providing detangling benefits and a beautiful gloss. For optimal results, massage thoroughly into wet hair, focusing on the scalp, then rinse completely before following with your preferred curl conditioner