At Aveeno, we understand that a healthy scalp is the foundation for beautiful hair. Made with colloidal oats, known for their skin moisturising properties, and botanical ingredients, Aveeno Apple Cider Vinegar Clarify & Shine Shampoo gently clarifies hair congested from product build-up and enhances shine while soothing the scalp. Hair is left hydrated, healthy looking and with a natural, glossy shine wash after wash. Created with both hair and scalp in mind, Aveeno haircare is clinically proven to help relieve itchy, dry scalps and reduce flakes without stripping hair of its natural oils, leaving it looking and feeling soft, shiny and healthy.