It’s Pure 100% natural Dark Brown Hair Colour is made entirely from botanical extracts, and is free from PPD, ammonia, peroxide and all artificial chemicals.
The Ayurvedic herbs we use have scalp-soothing properties and care for sensitive skin. They are nutrient-rich, provide active hair benefits, and can help restore dry or damaged hair. Unlike synthetic and near-natural hair dye, It’s Pure leaves your hair with increased vitality and shine.
Dark Brown is a beautiful brown shade, suitable for colouring blonde to mid brown hair. It can be used to cover grey hair.
As It’s Pure Dark Brown hair dye is entirely natural and works with your existing hair colour, the exact result can vary. The colour will be unique to you, but as a guide, have a look at the expected results table in the images above.
To check the colour, we recommend you strand test a small section of your hair before applying to your entire head.
It’s Pure brown shades tend to last on average about 3 to 4 weeks on the roots, but they can become permanent on porous areas of your hair like the longer lengths of your hair.
The 110g full-size pack provides enough colour for average shoulder length hair. If your hair is thick or long, you may need more than one pack.
There may be slight variations in colour result between different batches of It’s Pure Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.
We blend the dyes in the UK using herbs grown on fair trade and certified organic farms. Our products are vegan and cruelty-free.
Allergen Info: It’s Pure dye is usually suitable for people with allergies to synthetic dyes. But, we recommend a patch test to check as sometimes people can be allergic to natural ingredients.
Henna-based hair dye is usually suitable for people undergoing chemotherapy and is the only hair colour recommended by the NHS to pregnant women (from month 3 of pregnancy). - But please do check with your doctor and always do a patch test before colouring your hair.