Features
Our Preference expertise is now at the service of Vivid Colours. Get a Dark Purple bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Dark Purple was inspired by the mysterious purple mist that take over the canals in Venice, during the night. Be colour safe and always do your 48-hour patch test. *INSTRUMENTAL TEST