L'Oreal Paris Preference 01 Very Very Natural Blonde Hair Dye

    Original price £12.99 each £12.99 each

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2 for £16 on selected L'Oréal Paris Preference
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L'Oreal Paris Preference  01 Very Very Natural Blonde Hair DyeL'Oreal Paris Preference  01 Very Very Natural Blonde Hair DyeL'Oreal Paris Preference  01 Very Very Natural Blonde Hair DyeL'Oreal Paris Preference  01 Very Very Natural Blonde Hair DyeL'Oreal Paris Preference  01 Very Very Natural Blonde Hair DyeL'Oreal Paris Preference  01 Very Very Natural Blonde Hair DyeL'Oreal Paris Preference  01 Very Very Natural Blonde Hair Dye

L'Oreal Paris Preference 01 Very Very Natural Blonde Hair Dye

    Original price £12.99 each £12.99 each

Offer

2 for £16 on selected L'Oréal Paris Preference
Learn More
We're sorry but this product is no longer available online

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Product Information

Recital has been improved and become Preference. Still the same sophisticated colour with perfect grey coverage, but with a new shine enhancing conditioner.


FADE-RESISTANT COLOUR TECHNOLOGY.
An innovation from the L'Oreal laboratories, Preference Patented Fade-Resistant Colourants, ensures a colour that doesn't fade and a superior shine. The colour stays truly beautiful, shinier, for longer. No dullness. No flatness.

NEW SHINE ENHANCING CONDITIONER.
A new multi-application shine enhancing conditioner (up to 5 luxurious applications), to help keep in first-day colour radiance and shine. With rich conditioners and a UV Filter, it leaves your hair radiant and protects it from getting dry.

Superior Colouring Experience.
A colour gel technology with a luxurious scent that doesn't drip. Professional quality gloves which fit your hands.

The result depends on your natural hair colour.

We advise, and it is stated on the product instructions, everyone should perform a strand test before dyeing their hair, even if they have used the product before, as that ensures they will achieve the right result

1242505 - Colourant Gel: Oleicacid, Aqua / Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2,4-Diaminophenoxyethanol HCL, Mea-Laureth Sulfate, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Ammonium Thiolactate, p-Phenylenediamine, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234458/1) 1171216 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202319/2) 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1) 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1) 

Product code: 62372

EAN: 5011408004304

STEP 1 – BEFORE COLOURING:
Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.
Please follow the instruction leaflet and read the safety information.

STEP 2 – PREP:
Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.

STEP 3 – APPLY COLOUR:
Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Our customers say

AI Summary

Preference permanent dyes generally give vivid, salon-like tones and reliable grey coverage for many users, but outcomes vary by starting hair level and some users report formula inconsistencies. Customers often praise the finish—soft, shiny hair—and colour longevity, yet many note inconsistent shade accuracy, unstable behaviour on certain hair types (especially bleached hair), and a strong chemical odour. Mixed delivery and seller issues also affect the overall experience.

  • genai.genai.review.summary.pro Good grey coverage
  • genai.genai.review.summary.pro Colour longevity
  • genai.genai.review.summary.pro High quality finish
  • genai.genai.review.summary.con Inconsistent shade accuracy
  • genai.genai.review.summary.con Unstable formula behaviour
  • genai.genai.review.summary.con Strong chemical odour