LIVE Color XXL allows you to follow today's trends for effortless, stand out looks. Ready to release your inner-blonde or unveil a darker side of you? Whether you want to enhance an existing shade or go for an all out colour makeover, LIVE Color XXL gives you incredible, irresistible colour that you can change almost as often as your fashion trends! The LIVE Color XXL formula penetrates deep into the hair for maximum colour intensity and brilliant shine. This permanent, professional quality, colour range not only offers extra intensity but it has an effective sealing technology and unique built-in wash-out protection, so you can count on your new colour to be longer lasting and fade-free.